To what does the "know-your-customer" rule apply?

The "know-your-customer" (KYC) rule primarily pertains to customer accounts. This regulation requires financial institutions and registered representatives to gather comprehensive information about their clients before engaging in investment transactions. The KYC process ensures that firms understand their customers’ financial situations, investment objectives, risk tolerance, and overall financial profiles. This understanding helps facilitate suitable investment recommendations and assists in the prevention of fraudulent activities and money laundering.

In the context of KYC, when a firm accounts for a customer's personal financial situation, it is able to tailor its services and provide advice that aligns with the client's needs. Keeping customer accounts in mind emphasizes the importance of due diligence in safeguarding both the client and the institution, thus fostering a trustworthy relationship.